James Mitchia

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How Enterprises Evaluate B2B AI Vendors in 2026 | #ai shifts # AI adoption # AI vendor #ai investments #ai systems

How Enterprises Evaluate B2B AI Vendors in 2026

As AI shifts from experimental pilots to mission-critical infrastructure, enterprise buyers are demanding much more than shiny features and flashy demos.

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Common Black Hat SEO Techniques B2B Marketers Should Avoid | #search engine optimization # SEO techniques # Keyword Stuffing # Manipulating Backlinks # Scraped Content

Common Black Hat SEO Techniques B2B Marketers Should Avoid

Search engine optimization (SEO) is a long-term investment for B2B brands, helping drive qualified traffic, build authority, and support pipeline growth.

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4 d

How Social Media Has Evolved from Awareness to Brand Building | #social media # brand building # trust creation # brand personality # values

How Social Media Has Evolved from Awareness to Brand Building

Social media has come a long way from its early days as a simple awareness channel.

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5 d

The Most Common Reasons ABM Programs Fail | #abm # ABM programs # B2B marketers # go-to-market strategy # ABM insights

The Most Common Reasons ABM Programs Fail

Account-Based Marketing (ABM) has become a cornerstone strategy for many B2B organizations—especially those targeting mid-market and enterprise accounts.

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6 d

What Is B2B Prospect Targeting? A Modern Guide | #b2b marketing #b2b prospect targeting #icp #b2b purchases #b2b Strategies

What Is B2B Prospect Targeting? A Modern Guide

In B2B marketing, success doesn’t come from reaching more people—it comes from reaching the right people. As buying journeys become longer and more complex, B2B prospect targeting has evolved into a strategic discipline that blends data, intent, and personalization.

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3 hrs

How Enterprises Evaluate B2B AI Vendors in 2026

3 d

Common Black Hat SEO Techniques B2B Marketers Should Avoid

4 d

How Social Media Has Evolved from Awareness to Brand Building

5 d

The Most Common Reasons ABM Programs Fail

6 d

What Is B2B Prospect Targeting? A Modern Guide

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