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SPARK Matrix™: Data Customer Data Platform | #data Customer Data Platform # customer data platform # CDP data integration # customer data unification # identity resolution platform # profile unification # customer data cleansing # data normalization # customer data enrichment

SPARK Matrix™: Data Customer Data Platform

SPARK Matrix™: Data Customer Data Platform

“Data CDP excels in systematically collecting and unifying data from various sources, such as websites, mobile apps, CRM systems, POS terminals, and social media, to create comprehensive customer profiles. By focusing on data ingestion, cleansing, normalization, and enrichment, CDPs ensu