SPARK Matrix™: Campaign Customer Data Platform Red..

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SPARK Matrix™: Campaign Customer Data Platform Redefining Personalization Through Unified Data | #sparkmatrix #campaigncustomerdataplatform

SPARK Matrix™: Campaign Customer Data Platform Redefining Personalization Through Unified Data

SPARK Matrix™: Campaign Customer Data Platform Redefining Personalization Through Unified Data

Over the years, organizations have invested heavily in multiple marketing technologies and data warehouse systems. However, this has often resulted in fragmented data silos that prevent the seamless unification of customer information at an individual level.

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